Focus group moderator training courses This focus group facilitation skills course will: Help participants understand how assumptions, values, and attitudes impact facilitation. Difficult Situations 10. Participants in your focus group (should) have already been carefully screened, so the context of your questions is likely to be understood by your participants. Jun 13, 2023 · Rather, an effective focus group moderator needs to be able to wear many hats if she’s going to gain useful insights from a focus group. Additionally, training is provided on current qualitative research methodologies. This term was created by RIVA students, not RIVA staff. g. (Morgan, 1997, p. Day 4 8:30 am – 4:30 pm . To complete the course it should take the learner about 1. Client Testimonials. Steps in Planning Focus Groups 7. It will provide a review of current skills with feedback and coaching to reach higher levels of research findings. Practical approaches to determining the appropriate use of focus group studies, design options, developing questions, recruiting participants, moderating skills, and analyzing and reporting results Session 11 – Moderate a Focus Group: Practice the skills and behaviors learned during the seminar by moderating a group discussion Homework: Finalize discussion guide for live focus group on last day. Focus groups are a popular tool in market and user research. Features remote practice sessions with real respondents and 1-on-1 trainer evaluation and coaching May 23, 2022 · This 4-day course is designed for experienced moderators who have conducted over 40 focus groups or have equivalent experience as determined by the CEO. Recruit a diverse and representative group of learners. As a moderator, how do you explain contradictions and differences of opinion between participants? How do you visualize conversations and group discussions in a way that makes connections visible and leads to results? How do you prepare for moderation with the help of effective discussion plans? 3 days ago · Professional Certificate in Focus Group Moderation in Market Research. The course aims to give participants a clear understanding of when and how to use focus groups as a qualitative method and to provide first-hand experience of Explore our course catalog today to take your market research and insights skillset to the next level! About; Services; Q01 Moderator Training Essentials: A Hands The ONLINE MODERATOR TRAINING INSTITUTE helps in-person focus group moderators adapt their skills to the online focus group world. Oct 4, 2018 · Two-way sessions in which the group discusses from the observation of the dynamics performed by another group; Sessions with dual moderator: in these there are two moderators with different missions; one has the mission of smooth the development of the session and the other the full development of the session. Designing focus groups. Essential Skills for Effective Moderation. The moderator has a major impact on the data produced in focus groups. Ideally, the discussion guide is downloaded directly onto the site so the moderator can, with one click Training For Focus Group Moderator. If you attend their basic moderator course, you will moderate a focus Focus Groups 4. Mar 4, 2025 · Moderate a “live” focus group to apply and improve upon your new learnings the best training course I’ve 2024-10-16 01:06:54 2025-03-04 21:06:27 Q01 May 23, 2022 · RIVA 201, a 4-day course, which provides an experiential training environment for students to learn about conducting in-person focus groups and their context in qualitative market research. those who talk. Topics incluse focus group morerating and other semi-structured interviewing techniques. 2025 Dates. , to gauge the effectiveness of a diversity training workshop). Sampling and recruitment of focus group participants. The format we are using is a focus group. Moderating The excitement and pace of moderating an online group, for the moderator, can be likened more to a roller coaster ride than an in-person group. At the end of the course the each participant will have simulated a specific moderation process. Moderator: A trained moderator or facilitator leads the focus group This free online facilitator training course has will teach you everything you need to know about Teach2030. Session 12 – Focus Group Videotaping, Debrief and Feedback: Overview of the day’s workshops and schedule Designed for new or novice moderators seeking hands-on, experiential training in the basics of moderating qualitative research, with emphasis on focus groups. Jul 10, 2023 · Conduct the focus group: Arrange a good location for the focus group and gather everything you’ll need, such as sound recording devices. However, all focus group moderators can benefit from having a particular set of soft skills. Nov 26, 2024 · Moderating Training Outcomes: In addition to training and assessment, the course focuses on the role of the trainer as a moderator, including how to evaluate and improve training delivery, assess the performance of other trainers, and ensure the quality and fairness of the training process. Those who successfully complete this assessor training, will be able to conduct assessments within their fields of expertise. Tips for Conducting Focus Groups 8. You have a better understanding of what works than we do. As a result, the technical skills required for this role may vary. 6) Focus Groups Defined Course Delivery Mode: virtual training course, using a video platform. So, it can be said that if there was no Marketing Research being conducted, then there was really no need for conducting focus groups too. RIVA Webinar Series 2025 Bundle. That is roughly what Burke Institute and RIVA Training Institute costs. By being a great moderator, you'll be sure to get the insights you're looking for. Experienced Research Pioneers. The trend in focus group moderation is moving towards more inclusive online platforms, like virtual focus groups, offering flexibility without losing the essence of traditional interactions. The focus of the course is on designing a clear research purpose statement, preparation of a clear and workable individualized guide, and executing and This highly interactive course shows how to improve the quality of focus group research by achieving optimum group composition, and ensuring a lively and fully participative discussion. Analyze the use focus groups in an evaluation context; Execute and summarize findings from focus groups; Sell stakeholders on the resources required to execute a focus groups. Techniques to engage focus group participants. Web Surveys. Qualities of an Effective Focus Group Facilitator 11. Recording Focus Groups Roles and Responsibilities of Note Takers Focus Group Note Taking Form Oct 26, 2019 · Creating a specific research question will set the purpose for the focus group and your evaluation. The moderator and client select the respondents together, similar to in-person groups. Course Length The course is self-paced, the learner is free to move about the material as they see fit. The data you gather from the results of the focus group should answer your research question and provide results that you can then use to modify or improve your training. The moderator plays a key role in the focus group discussion. The course aims to give participants a clear understanding of when and how to use focus groups as a qualitative method and to provide first-hand experience of Top Moderator Training Services Top training and continuing education services for qualitative research consultants - moderators, facilitators, interviewers. Qualitative research does not represent a monolithic agreed-upon research paradigm, but is dynamic with many contradictions and diverse disciplinary and context-based perspectives ( Brinkmann, Jacobsen, & Kristiansen, 2014 ; Denzin & Lincoln, 2011 ). You don’t have to wait until you’ve got lots of free time to offer the training content you’re audience will love. This is a time for the moderator to assess the tone of the group to determine quiet, shy types vs. Testimonials "A great interactive well structured course with a very qualified professional. The CPF designation benefits both facilitators and their clients. You can think of a focus group as a large scale interview as they typically consist between 5 and 10 users in a group. Mar 26, 2024 · Examples of Focus Group Applications. Social Media Listening. That gap actually lead me to write this article. By the end of the course, participants will: In this module, you will be able to define qualitative research and distinguish it from quantitative research. When choosing a moderator, look for the following skills: Awareness of Bias: The moderator needs to be able to direct the course of the conversation without controlling or prejudicing participant responses. Webinar 1 – Amber Tedesco. After leading more than 5,000 focus groups and watching Dec 10, 2020 · • Group duration: Online focus groups should be shorter t han in-person focus groups. - Running focus groups f2f and online. Course Highlights. Designing and using a topic guide. This course is an interactive, intensive (yet enjoyable) overview of focus group procedures that can be used in public and non-profit environments. I am _____ and I will be the moderator in today’s discussion. The salary can fluctuate depending on factors such as years of experience, level of expertise, and location of employment. 3 What is focus group? -Focus groups are a data gathering technique used in qualitative research methodology employed to gain rich insight into attitudes and behaviors. People’s ability to concentrate and stay e ngaged is more l imited in the online format. Mar 28, 2025 · RIVA staff are highly respected professionals with extensive knowledge in the qualitative market research and training industries. - Recruitment and logistics of focus groups. Other Issues Aug 15, 2019 · A good moderator practices and plans well ahead to maximize the time and get great feedback from participants. Jul 31, 2023 · Set clear goals so you can fit the focus group session to collect the most related and valuable feedback for seeing how well the course performed. za. If you attend a focus group training course, it would cost about $2,600 to $3,300. Getting the full benefits of a focus group requires a skilled focus group moderator. We cover: - The principles of focus groups as qualitative research method - The importance of group interaction - Designing your focus group study - Composition of focus groups - Running focus groups f2f and online Chat Focus Groups. Whether it’s generating buy-in, determining an agenda, setting the scope of a meeting, gathering ideas, summarizing points of view, or helping a team evaluate alternatives, trained facilitators can enhance workplace discussions and make meetings more valuable. A training organisation cannot meet requirements without a moderator. " Jennifer Smith, February 2023 The Training Core was responsible for focus group moderator training. Session 12 – Focus Group Videotaping, Debrief and Feedback: Overview of the day’s workshops and schedule Focus Group is an important tool for Marketing Research. Plus, you need to add travel, lodging, and meal costs…so you could add another $1,000 to $2,500. Online Moderator Training. Product Development: A tech company conducts a focus group with smartphone users to gather feedback on a new phone model’s design, usability, and features. Strong facilitation skills can simplify discussions and benefit almost anyone in the modern workplace. An Overview 5. Jan 1, 2022 · A RIVA Training Institute Master Moderator Certificate will be awarded to those who complete training in a series of courses, workshops, and private work in addition to demonstrating their skills and knowledge before an objective examination panel, through written and practicum examinations as well as personal interview. Learning Outcomes. Beth Leber from Siegel & Gale has provided a list of the costs of running a focus group in New York City in 1998: Courses Burke Institute: Focus Group Moderator Training -RIVA: Fundamentals of Moderating 201 Recommendations received Angela Shields the focus group. Michele completed the Advanced Moderating course at RIVA Training Institute in 2009 and stays current with industry trends through the Qualitative Research Abstract. co. Healthcare: A hospital holds a focus group with patients who use telemedicine to understand their satisfaction levels and identify areas for improvement. When writing your research question to evaluate your training focus on: Who Mar 26, 2025 · Necessary skills for a focus group moderator Depending on the focus group, the moderator often needs to have the expertise or understanding of the produce or service discussed. To excel in facilitator duties during focus group discussions, several essential skills are imperative. In-Depth Interviews (IDIs) Online Focus Groups. You will be able to practice choosing from various methods for conducting qualitative research, recognize limitations of qualitative research, avoid associated risks and confidently decide to use qualitative market research when it is appropriate given a business question. For a focus group conducted with new employees, the common characteristic they share would be “limited years of service with organization. The quality of the qualitative research results depends on the moderator. Contact us today to enhance your workforce skills. The course aims to give participants a clear understanding of when and how to use focus groups as a qualitative method and to provide first-hand experience of The participants meet 8 hours a day including time for technical presentations, group discussion, and hands-on participation in small-group and individual activities and role-plays. Friday, 04 April 2025 23:29:23 Training For Focus Group Moderator. 062 570 5583 / 082 7166 440 Summary: When estimating focus group costs, consider the location and cost of staff time to observe the session, as well as more obvious expenses like facility rental, moderator time, and supplies. Nov 13, 2013 · Course outline Course content covers: the role and use of focus groups in social research; designing focus groups; focus group demonstration; moderating with a topic guide; the role of the moderator; engaging group participants in the discussion, keeping focused on the research questions; focus group practical sessions; sample design for focus will be able to modify our training of the tutors to offer better support. Role of the Observer 9. Webcam Interviews + Focus Groups. You want a trained, experienced moderator with Combining qualitative research with focus groups creates synergy for real-time interaction and exploration of perceptions.   The Core Competencies represent a fundamental set of skills, knowledge, and behaviours that support effective facilitation in a wide variety of contexts. . This will be an in-person workshop conducted over the course of two days. Selecting focus group moderators is a crucial step in achieving successful focus group or depth interview results. At Execoach we are happy to answer your questions about being a Moderator. Moderating techniques for focus groups. - Composition of focus groups. In short, being a successful moderator in focus groups requires a particular skill set, as well as being a great people-person! Apr 6, 2022 · - The importance of group interaction. The course will not cover focus groups on chat-based platforms. but the data comes from the group interaction. Jul 7, 2023 · Launch Courses Faster With 90% Less Prep Time. Focus will be on guidelines for managing respondents during the group, creative exercises, showing stimuli, etc. Moderated is a key word here, since the focus group participants will be led by a trained moderator who will ask questions, elicit feedback, and generally guide the focus group Jun 22, 2011 · For example, focus group is used after the development of a prototype, in order to get an idea of how the market will respond to certain features of the solution. - How to effectively moderate your focus groups and deal with challenging situations. Feb 17, 2012 · Hearing his accolades reinforced the key principle of the moderator courses at RIVA: “Marry best practices to authentic interviewing styles and the result is a moderator who is present in the moment, focused on achieving client goals, and keeps his/her ego in a suitcase outside the focus group room to be picked up on the way out the door. It offers training programs for beginners and seasoned moderators. Guiding Principles for the Group 6. Focus Group Moderator at Screen Engine/ASI LLC · Over twenty years of experience in entertainment market research including moderating, project management, and client service; both in the Aug 24, 2022 · . Outstanding Service This three day course is designed to give participants an overview of the role and function of using focus groups as a method of data collection in qualitative research. . 5 - 2 hours. A key element in focus group success is the moderator. Ultimately, effective management of group dynamics enhances the quality of the input gathered, leading to richer insights and a more productive focus group experience. Diaries. Request a course booking form from training@setaservices. Provide tools for crafting neutral, inclusive questions that elicit honest and valuable responses. Participants are often chosen to represent a diverse range of job roles, experience levels, and demographics within the organization. ” Other characteristics used as criteria for determining focus group membership include occupation, past use A Focus Group Moderator can expect to earn an average salary of $63,230 (USD) per year. Oct 1, 2004 · In a focus group, the appetizer covers the initial welcome by the modera-tor and the introductions from respondents. Identify and State the Group Goals. The role and use of focus groups in social research. Session 11 – Moderate a Focus Group: Practice the skills and behaviors learned during the seminar by moderating a group discussion Homework: Finalize discussion guide for live focus group on last day. A focus group is a conversation that focuses Focus Group Workbook 3 The National Minority AIDS Council (NMAC) was founded in 1987 by a small group of minority leaders alarmed by the fast-growing incidence of AIDS in communities of color. You will study how the model and programme work and learn the benefits of working with a learning p This free online facilitator training course has will teach you everything you need to know about Teach2030. - A focus group is a research technique used to collect data through group interaction. Facilitating the group dynamic. The IAF CertifiedTM Professional Facilitator (CPF) is the professional designation for IAF members who demonstrate having IAF Core Competencies. Jan 25, 2023 · This highly interactive course shows how to improve the quality of focus group research by achieving optimum group composition, and ensuring a lively and fully participative discussion. 2. Berikut ini jadwal Training For Focus Group Moderator Di Bandung: 11 - 12 Juli 2019; 14 - 15 Agustus 2019; 10 - 11 September 2019; 10 - 11 Oktober 2019; 12 - 13 November 2019; 10 - 11 Desember 2019; Beberapa peneliti menyatakan bahwa FGD, Focus Group Discussion relatif sedikit penggunaannya dalam memecahkan Get in touch with Focus Training Group for expert staff training and development solutions. To learn the craft of face-to-face moderating, two professional programs offer training for the business world. Session 1: January 13-14, 2025, 8:30 am - 4:30 pm Mar 28, 2025 · When you make your request, please provide your full name at the time you took a RIVA Training course, the company name you were with when you took the course, approximate date of when you took the RIVA course, the course information you require, and an email address where the records can be sent. Virtual Focus Facilities – Platforms + Apps. Course Times: 08h30 to 17h00. Facilitators achieve a Nov 13, 2013 · Course outline Course content covers: the role and use of focus groups in social research; designing focus groups; focus group demonstration; moderating with a topic guide; the role of the moderator; engaging group participants in the discussion, keeping focused on the research questions; focus group practical sessions; sample design for focus will be able to modify our training of the tutors to offer better support. Quirk's is the leading source for marketing researchers. The course aims to give participants a clear understanding of when and how to use focus groups as a qualitative method and to Mar 28, 2025 · For much of the last 40 years, the RIVA Training Institute has been described as the “gold standard” in qualitative moderator training. Let me introduce myself. They are, The RIVA Training Institute The Burke Institute I attended RIVA. Nov 28, 2023 · This online interactive course helps participants to improve the quality of their focus groups and moderation skills, and provides strategies to help them generate a participative and effective focus group discussion. As participants build upon each other's ideas, thoughts and memories of their own The RIVA Institute is a private company that offers a series of short courses (typically two - three days) in qualitative research. Compare all marketing research firms specializing in focus group moderator training. Organizations of various kinds use focus group interviews for program evaluation (e. Focus Group Moderator Job Description FAQs What skills does a focus group moderator need? Dec 15, 2021 · A focus group is a representative sample of your target audience—a small group who have volunteered to answer questions or provide feedback in a moderated setting. Many of the sessions in the training course apply to the moderator, but other roles are discussed, as well as general issues related to focus groups, that the whole team needs to understand. Reliable, Trouble-Free Research Platforms. It is also where the ground rules for participation are given. ” Practical approaches to determining the appropriate use of focus group studies, design options, developing questions, recruiting participants, moderating skills, and analyzing and reporting results are emphasized. Many of our staff have worked in the industry and have many years of experience, and as a result our customers and users are delighted with their outcome. RIVA courses are renowned for their experiential 360-degree training conducted by skilled moderators and trainers. That is why we are talking with you. There will be supplementary information sent after the course. Webinar 2 – Jo Ann Hairston ‘Work Smarter Not Harder: Choosing Questions that Consistently Produce Rich Responses’ (with Amber Tedesco, RIVA Market Research and Training Institute Chief Executive Officer) – Noon east/11 am central on Friday, April 4, 2025 Different applications of focus groups Examples of focus group projects Designing a focus group project (1:40 – 2:20) Selecting and recruiting your groups (10 minutes) Developing the moderator guide (10 minutes) Group activity (2:00 – 2:20) BREAK (2:20 – 2:30) Basics of facilitation (2:30– 3:00) Building rapport Facilitation tips Members of a focus group should have some characteristic that they share in common. The contents of this manual correspond to the information presented in the four focus group webinars: Planning a Focus Group; Developing a Focus Jun 30, 2016 · Help Taking Action sub-navigation Troubleshooting Guide Justice Action Toolkit The Training Core was responsible for focus group moderator training. Investment: Special price for the month of August: R 5 300-00 NOW ONLY. Teach strategies for designing effective focus group and qualitative interview sessions. The purpose of this workshop is to help you effectively plan a focus group, develop a focus group script, facilitate a great discussion, and prepare your notes for content analysis. Running successful focus groups requires a great moderator who can bring out the best in participants. Whether you're facilitating an interview, a focus group, or any other kind of qualitative research, the role of the moderator consists of the following things: First, the moderator is responsible Apr 28, 2022 · This course will provide “hands-on” experiences in the art of moderating real-time (synchronous) online video group discussions. - Ensuring rigor in the design of a focus group study. When running a focus group, the focus group moderator asks questions of the group and encourages discussion among the participants. By the end of the course, participants will: Oct 31, 2024 · By the end of the course participants will be equipped to independently design, undertake, and moderate focus group discussions. R 4 500-00! Course Bookings. - Designing your focus group study. RIVA classes, renowned for experiential training and conducted by skilled moderator and trainers, stands on small class size to allow for individualized coaching and feedback. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions. Tableau Supply Chain Dashboarding 36m. Request a course booking form from training Top Marketing Research Companies Specializing in Focus Group-Moderator Training . In fact: you can start delivering our training content today and take your courses to the next level. Focus Group Training. The ONLINE MODERATOR TRAINING INSTITUTE helps in-person focus group moderators adapt their skills to the online focus group world. Course trainer: The second course in the sequence is the RA01 Applying Research & Insights: Customer, Brand, Product which is usually Focus Group Moderator Training : How to Choose Focus Group Moderators. Because you need a flowing discussion and various perspectives, the initial focus group should have at least 6 users. Berikut ini jadwal Training For Focus Group Moderator Di Bandung: 11 - 12 Juli 2019; 14 - 15 Agustus 2019; 10 - 11 September 2019; 10 - 11 Oktober 2019; 12 - 13 November 2019; 10 - 11 Desember 2019; Beberapa peneliti menyatakan bahwa FGD, Focus Group Discussion relatif sedikit penggunaannya dalam memecahkan Focus Group . The research focus group has many similarities with all these uses but is specifically tailored to a research (rather than applied) interest. Choose a company that trains marketing researchers in the proper methods and techniques used in conducting focus groups and qualitative research in general. Usually, this involves connecting the questions to be asked with the open-ended questions asked of participants in the focus group Possible questions to ask before conducting a focus group as a method of assessment: – To whom will the focus group results be reported to? – Will these results be combined with results of other This moderator training course is for people who moderate or intend to moderate assessments against unit standards and/or qualifications. 6 Moderator Guides. Pricing. Oct 6, 2022 · This highly interactive course shows how to improve the quality of focus group research by achieving optimum group composition, and ensuring a lively and fully participative discussion. Our focus group facilitators are experienced in using a proven process to ensure you get the valuable feedback you need. Typically, you should run more than one focus group, because the outcome of any single session may not be representative and discussions can get sidetracked. When I was training for focus group moderation as a young UX designer and researcher, I found that there wasn’t as much learning material online as I would have expected. During a focus group, you are looking to gather the attitudes (in forms of comments and feedback) about an idea, a solution or even a process. Recruit people for your focus group who are just like the target audience of the training course. The Focus Training Group employ specialists from their specific fields of expertise, for all training and apprenticeships. R 4 500-00! R 5 300-00 NOW ONLY. It aims to equip participants with an understanding of design considerations as well as the skills and techniques necessary for facilitating focus groups to a high standard in Jun 15, 2017 · Keep reading for Part 1 of our focus group moderation series, focusing on the basics of effective moderation. Focus groups are a research technique that collects data through group interaction on a topic determined by the researcher; in essence, it is the . Aug 22, 2024 · Focus Group Moderator Training - Burke Institute - Marketing Research Certificate Program Add new skills with these courses 2h 55m. If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person qualitative focus groups and interviews this course is for you! The course: Is hands-on – delivered in-person over 2 days. 08h30 to 17h00. Start the session by introducing the purpose and guidelines, and then move forward with the discussion based on the prepared guide in step 3. The group comprises a small number of carefully selected people who discuss a given topic. Participant Selection: A small group of employees, usually ranging from 6 to 12 individuals, is selected to participate in the focus group. researcher-driven interest that provides the focus . OMTI is a distance learning training model, all online. Marketing Research is the function that links consumer, customer and public to marketer through information gathered through tools such as focus groups. Focus groups require several representative users. goag ygxk zllixy swjc xad luulnyk icavoqko vfnim cxooox zzcvw hoag azkl uumkkuom svxjbwi awf